20700395-entry2 : Cards firms cooperate with internet game

Summary

Internet game industry has been developed recently. So the credit card firms intend to cooperate with internet game firm and sell special products. The credit card firm, Shinhan card, has already sold check cards for those who really like Starcraft the most popular game in Korea. The best four progamers’ pictures are on the card. These cards were sold by 10,000 each progamer and provide services that the members use it at seeing movies, amusement park and so an. If you became a member of deposit in e-sports with card, getting benefits like calendar and event goods. Another credit card firm, Lotte card also provides the various services, however, it is little different with Shinhan card. This card provides cash and item that accepted in game only to people who become a member of Lotte. It gives benefits that are possible to use at online people. But Shinhan cards provide benefits to use at offline.

Opinion

The simulation game, Starcraft has been popular steadly not to be lost even though it is for over 10 years. Many firms want to sponsor tournaments and take a much effect of marketing. The history of e-sports is not long, however, it has gotten lots of sponsorship. How does this situation have an affect at marketing?

Today, lots of firms cooperate to exist together. Credit cards firms cooperate with internet game industry. They plan a marketing strategy, Win-Win and get benefits each other. It is not easy that the small and medium enterprises have great effects at various parts. So they use merits of each and that is called synergy effect. Many firms also choose that way.

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20700395 Haegeun Yeo