[20700059 - 2nd Entry] Visa unveils stripped-down ad

Visa, incorporated in 1970, is a credit card that is one of the famous credit card companies all over the world. To be exact in numbers, the Visa Incorporated reports in its website to cover 170 countries and/or territories around the world.

Now Visa presented a new advertisement which is going to be aired on March 17. It has made an advertisement campaign that captures the eyes of the public. The ad is about a man who is naked running on the desert area holding his credit card. As he was running, he was able to buy a hotdog, clothes, map, ring and cut his hair. He then runs up to the church where his bride waits to be married. And when he meets his bride, the message of “Life flows better with Visa” appears with the bride’s smile.

This ad shows the ubiquitousness of the credit card’s use. Everywhere a man goes, in desert areas, in plains, in countryside, a naked man was able to use his credit card, Visa, to buy everything he needed. It implies that the Visa card can be used anywhere and the items are not limited in using with it.

The most important part in marketing, especially in advertisement in media, is how one image can make people to see with some interest. This ad of Visa was really interesting because a naked man is continuously running through the desert without stopping. This made viewers to have some curiosity to where a man is going. The man did stop at some points-places where he bought things, it made the viewers to be more curious on what he is buying next. The ending part was also excellently done with a humorous effect. It almost made me laugh to see that a guy was going to the wedding to be married. There could be a lot of guess on the scene where two guys who were attending the ceremony were smirking and suddenly stops when the guy shows up. And I also agree to the article that those two guys were his friends abandoning him in the desert naked.

The link below is the original article

http://www.guardian.co.uk/media/2008/mar/20/advertising1?gusrc=rss&feed=media