20700596 Entry 13 Nokia to release NFC phone this year

Nokia to release NFC phone this year
For tap-and-touch transfer…
By Joseph Hanlon
Published: 16 April 2008 08:43 BST
http://www.zdnet.com.au/news/communications/soa/Nokia-to-release-NFC-enabled-6212/0,130061791,339288215,00.htm

Nokia has announced its new product named the 6212. This will feature near field communication (NFC) technology. NFC thehnology can be allows users to make connections with other NFC-enabled devices.
Over short distances two NFC-enabled devices, say a phone and a headset, will pair faster than with existing Bluetooth protocols. So, for instance, if you hold the 6212 and a NFC-enabled Bluetooth device, close together they will pair instantly. NFC can also be used to share content between the 6212 and other compatible handsets.
In the near future the technology could also be used as an alternative to standard ticketing systems on public transport, or as a 'smart-card' style payment option at the point-of-sale in retailers.
People can swap items like business cards or calendar notes by simply tapping their handsets together. Nokia will release the 6212 in Europe and Asia in the third quarter of 2008.

Some days ago, I heard that Nokia is one of the best cell phone company all over the world. Ana I also heard it is a famous one than Samsung of Korea. The cell phone that is sold by Nokia is so cheap compare with another company's in Korea. Because it take away the cost paid for non-mainstream function.
Nokia can be called the first-mover in near field communication technology. I learned about first movers in the marketing class a few weeks ago. First movers are the first to create the market or product category, they become readily recognizable to consumers and thus establish a commanding and early market share lead. Studies also have found that market pioneers can command a greater market share over a longer time period than later entrants can.
First mover can have many privileges. First of all, because it approach a nich market or a specific consumer group not usual, they can make a lot of money. Second, first mover can have a perception of many potential consumers and they think the first mover is the best in their filed naturally. Third, first mover has the ability to register patents and trademarks that will protect the first entrant from future competition. Forth, it can make changing the economics of the market in a way that second entrants will not have an economic justification to enter. So I thought that when I go to a company, I am going to promote to have a new technology or studies to be a first mover. And then I am going to strive for a lubricating marketing for that.