70s are back as musicals target older audiences
Korea Herald, By Koh Young-aah, 2008.06.12
The major who have enjoyed a musical is 20s and 30s. Older people have not made up a significant part of the audience. But nowadays these older people has led the industry to focus on staging works which cater to younger women and men, which further alienates those in their 40s and 50s.
Many musical targeted towards middle-aged people released, and designed to bring back good memories from the audience's younger days, while giving them artistic pleasure, as well. The productions are filled with popular songs from the 70s and 80s, and feature story lines and settings are which are familiar to that generation.
These musical made up with old generation star, Shim Su-bong and Songgolmae, as well as some well-known songs from the early 2000s, parents and their children can both enjoy this show.
Musical "Zoomderella" - a combination of the words "ajumma," a Korean word for middle-aged females, and "Cinderella" - is targeted for an audience of women. The show is based on the bestselling novel by author and TV writer Ko Hye-jung, and is about the reunion of five high school friends for the first time since their graduation 20 years ago. The get-together happens after word gets out that one of them has cancer. All of the women seem successful and happy on the outside. But when they start talking, it becomes apparent that none of them are actually satisfied with their lives. They cry about the old dreams that never came true; they console each other.
Like in this article, marketing for 40s and 50s is a new field. This new
generation audience can be called a niche market. The meantime, these generations become estranged from a performance like musical, concert, or play, but they may also need an entertainment, which is fit their emotion or culture. Planers who make this musical for adult generation satisfy their desire. So, they can make money and acknowledge to their consumer. In addition, in side of they give their audience a hope, these performances is so nationalistic positive.
40s and 50s as well as sliver generation can be also a niche market. Korea head to be an old age nation. So the sliver is increasing. Marketers should attend them. They can be a customer of the industry of medical treatment, insurance, silver town, entertainments for them.
In our society, many various classes exist, but there is no marketing strategy for each one. Marketing for major class isn't attractive any more and they are no help for company. Therefore marketer should seek a marketing strategy for each of them.
Many musical targeted towards middle-aged people released, and designed to bring back good memories from the audience's younger days, while giving them artistic pleasure, as well. The productions are filled with popular songs from the 70s and 80s, and feature story lines and settings are which are familiar to that generation.
These musical made up with old generation star, Shim Su-bong and Songgolmae, as well as some well-known songs from the early 2000s, parents and their children can both enjoy this show.
Musical "Zoomderella" - a combination of the words "ajumma," a Korean word for middle-aged females, and "Cinderella" - is targeted for an audience of women. The show is based on the bestselling novel by author and TV writer Ko Hye-jung, and is about the reunion of five high school friends for the first time since their graduation 20 years ago. The get-together happens after word gets out that one of them has cancer. All of the women seem successful and happy on the outside. But when they start talking, it becomes apparent that none of them are actually satisfied with their lives. They cry about the old dreams that never came true; they console each other.
Like in this article, marketing for 40s and 50s is a new field. This new
generation audience can be called a niche market. The meantime, these generations become estranged from a performance like musical, concert, or play, but they may also need an entertainment, which is fit their emotion or culture. Planers who make this musical for adult generation satisfy their desire. So, they can make money and acknowledge to their consumer. In addition, in side of they give their audience a hope, these performances is so nationalistic positive.40s and 50s as well as sliver generation can be also a niche market. Korea head to be an old age nation. So the sliver is increasing. Marketers should attend them. They can be a customer of the industry of medical treatment, insurance, silver town, entertainments for them.
In our society, many various classes exist, but there is no marketing strategy for each one. Marketing for major class isn't attractive any more and they are no help for company. Therefore marketer should seek a marketing strategy for each of them.
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