Go HUDSON!!! strive for the BEST!!!
To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers
Business Week/ by Steve Mckee/ May 9, 2008, 3:15PM EST
Summary Human needs interaction with one another. In business, the interaction between customers and brands is essentially important. There are no people which belonged to some club. We are all members of different clubs like family, university, church and club of the real meaning. Auto brands generate a great sense of belonging well. Enthusiasts about his loyalty to the brand are powerful at showing their longing to belong to this brand. But it is very difficult for company to make them really want to belong to this brand. For many people, their morning appointment with Starbucks is like visiting with a trusted old friend just like familiar and comfortable. Just burrito could have a big role of making an airport friendly even if the frequency for boarding flight is very low. Only one impressive memory is also able to be attracted to consumers. Brands that prove themselves dependable over time win our loyalty. The old saying, "No one ever got fired for buying IBM?" The truth of that statement was rooted in IBM's reputation for dependability. IBM may have been boring, it may have been expensive, but it was dependable, and that was important.
Opinion
The head of company has to consider many factors influencing their business directly. The most important point is that they can't force friendship, belonging and dependability to customers. As marketers, there is no way to compel people to feel comfortable with their brand. Friendships that aren't stable aren't really friendships. All relationships have their ups and downs, but one of the definitions of a true friend is someone you can count on. And the time factor is different for different brands. As with friendship, the more interactions brand has with its customers the more the relationship can develop. Think about the strongest brands out there like Southwest Airlines, Apple, eBay, even Caterpillar. They understand the principles of belonging, friendship, and dependability, and they treat their customers accordingly. They know what they stand for and refrain from chasing business that would compromise their hard-won loyalty. We can, too, and the more we do so the greater the likelihood our company may one day be mentioned in the same breath as they are.
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20700395 Haegeun Yeo
Hesseldahl, Arik "AMD Wins Another Round Against Intel" Bussinessweek.com. 6 June 2008.
The Intel was caught by the FTC for its unethical actions towards AMD (Advanced Micro Devices). What it did to the competitor AMD is giving its customers such as Dell, HP, and Apple a contract to not buy AMD products. It was boycotting. FTC was able to track down the unfairness of the Intel by investigating on the Intel's customers of how is the pricing done from Intel. It was found out that Intel had no sufficient reason for unfairness in pricing but had a contract of what I've just written above. In the former years, Intel had been fined with great sum of money from Korean regulators because it made contracts to its customers to boycott, giving ample of money for the return. Korea imposed 25 million dollars of fine to Intel.
This is not the first time in Computer industry. AMD filed a lawsuit containing this similar situation, and then was able to win against Intel. Now for the second time, AMD has won again. Because of what's Intel famous for, boycotting, retailing shops are not fearful of buying or having a contract with Intel becuase it destroys consumer's choice of taste.
Now in this case, Intel was truly not doing an ethical action. By boycotting, it tried to cut the sales of other competitors. It paid to the retailers sum of money so that they would be in contract for the boycott. With the fierce competition, people can try something to let competitors out of their way. However, because of this greediness inside, they tend to violate the agreement among people to have fair competition. It happens alot especially when bigger companies are trying to boycott smaller companies. For the most part, this case happens all the time. Because they have more money, they have more power to drive out their competition. Of course if it's done in a fair way, the more innovative a company is, the more it is likely to become successful. However, in the dark backside of the business, there always are lobbies, bribes and treacheries. As a Christian marketer, I think we should avoid all those possibilities of any threat-threat that people have because of all this dark stuff that's coming in our way. People who have fallen because of the unethical action will at end become unsuccessful.
Nokia to release NFC phone this year
For tap-and-touch transfer…
By
Joseph HanlonPublished: 16 April 2008 08:43 BST
http://www.zdnet.com.au/news/communications/soa/Nokia-to-release-NFC-enabled-6212/0,130061791,339288215,00.htm
Nokia has announced its new product named the 6212. This will feature near field communication (NFC) technology. NFC thehnology can be allows users to make connections with other NFC-enabled devices. 
Over short distances two NFC-enabled devices, say a phone and a headset, will pair faster than with existing Bluetooth protocols. So, for instance, if you hold the 6212 and a NFC-enabled Bluetooth device, close together they will pair instantly. NFC can also be used to share content between the 6212 and other compatible handsets.
In the near future the technology could also be used as an alternative to standard ticketing systems on public transport, or as a 'smart-card' style payment option at the point-of-sale in retailers.
People can swap items like business cards or calendar notes by simply tapping their handsets together. Nokia will release the 6212 in Europe and Asia in the third quarter of 2008.
Some days ago, I heard that Nokia is one of the best cell phone company all over the world. Ana I also heard it is a famous one than Samsung of Korea. The cell phone that is sold by Nokia is so cheap compare with another company's in Korea. Because it take away the cost paid for non-mainstream function.
Nokia can be called the first-mover in near field communication technology. I learned about first movers in the marketing class a few weeks ago. First movers are the first to create the market or product category, they become readily recognizable to consumers and thus establish a commanding and early market share lead. Studies also have found that market pioneers can command a greater market share over a longer time period than later entrants can.
First mover can have many privileges. First of all, because it approach a nich market or a specific consumer group not usual, they can make a lot of money. Second, first mover can have a perception of many potential consumers and they think the first mover is the best in their filed naturally. Third, first mover has the ability to register patents and trademarks that will protect the first entrant from future competition. Forth, it can make changing the economics of the market in a way that second entrants will not have an economic justification to enter. So I thought that when I go to a company, I am going to promote to have a new technology or studies to be a first mover. And then I am going to strive for a lubricating marketing for that.
At Best Buy, Marketing Goes Micro
Returning military? Polish speakers? No niche is too small for local stores to identify and target
by Jena McGregor BW50 May 15, 2008, 5:00PM EST
Lately, the employees at Best Buy store No. 952 is in Baytown have noticed a different stripe of shopper:
Eastern European workers from cargo ships or oil tankers, temporarily docked at Baytown's busy port, are spending their hours scouring the store's aisles. They take a 15-minute cab or shuttle ride to stock up on iPods and Apple laptops priced cheaper than back home. To speed their shopping, the
Baytown Best Buy has moved the iPods from the back corner of the store to the front, paired them with overseas power converters, and simplified the signage. Since the changes were made over the holidays,
cash register receipts for the boat workers have increased by 67%
Best Buy is encouraging its outlets to go off script. Sure, European boat workers are a
microscopic niche. But when multiplied by Best Buy's more than 900 stores, the retailer believes such bottom-up insights could have an outsize impact on sales growth.
Local insight is contributing to a relatively positive forecast from Best Buy. At a time high oil price, executives still project a growth rate of 1% to 3% at stores that have been open at least 14 months.
opinion
Today's customers perceive as having unique needs and interests, and they demand that businesses understand and meet those individual needs.
The shift from mass to micro marketing presents both opportunities and challenges to market researchers. In their effort to market to customers on a one-to-one basis, market-driven companies must quickly make the move. For this reason, companies will increasingly rely on market research for customer attitudinal analysis. True customer analysis requires an understanding of not only how and what customers think but also how they act.
Understanding how customers think can help explain and predict customer behavior. Unfortunately, in most companies, Market research and attitudinal analysis are owned by the market research department, and they are often outsourced to a market research agency.
I think it hinders interaction and cooperation between the research groups. There is also a cultural separation between these two disciplines at both the executive and field levels.
I'm sure you're able to find fans of your brand somewhere. Perhaps your brand and your micro marketing is mentioned on some of their Web sites. As Benjamin Franklin once said, "Tell me and I'll forget. Show me and I'll remember. Involve me and I'll understand." The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're special.
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